• KJOU Magazine

SEOUU | Discover the collection

After graduating from London College of Fashion, Yujin Seo (서우진) sets out to make her mark on the fashion industry with her brand ‘SEOUU’. Fashion designer, Yujin Seo, describes the inspirations and themes behind her collection.

“I presented my SS20 collection to the graduation show of the London college of fashion under the theme of 'draping with typography'. The initial concept of this collection derived from what I think fashion is. I have always thought that fashion is in the middle of commerce and art. I think as it is a graphic art, it can represent that best.” 

Backstage photos at Here East, where Yujin first presented her collection, after her graduation from LCF.


The SEOUU collection has been worn by various famous figures in South Korea including dancer and choreographer Lia Kim for a shoot with GRAZIA Magazine and artist 'Jerd (저드)'.

Discover SEOUU:

Instagram: @seouu_official

Website: https://www.seouu-jin.com


Editor: Star Hannan

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