VALENTINO X BOILER ROOM [CIFIKA]
Updated: Dec 22, 2020
Music platform Boiler Room has announced it's next explosive series in partnership with Maison Valentino. Next week (22nd and 23rd of December), you can catch the exclusive collaboration which will feature performance videos by artists CIFIKA and BIA who will be showcasing the Valentino Diary Collection throughout their performances.
Boiler Room is an independent music platform and cultural curator, connecting club culture to the wider world, on-screen and IRL through parties, film and video. Since 2010, Boiler Room continues to support emerging artists.
Sometimes described as the Korean answer to Arca, singer and producer CIFIKA moves breezily across genres and languages, crafting intoxicating electro-pop earworms that couldn’t go down more smoothly. In dreamy songs like “Water”, the singer (born Yousun Cho) slides seamlessly between singing in English and Korean, with an arrangement that surrounds her bubble, throb, sparkle and swoon.
CIFIKA through the eyes of Doori
Doori is an up-and-coming Seoul-based Director with a unique approach to film, expressing vulnerability and liveliness of today’s generation. Currently, she creates music videos, documentaries and adverts. She works closely with rising talents in Seoul, covering various creative influences from subculture and cinema. Doori will capture CIFIKA on a mission to awaken the isolated city through her live performance, set against a cityscape backdrop.
The house of Valentino is based in the heart of Rome, the Eternal City, and expresses a point of view on the contemporary world using history as a playground and the Atelier as a place that produces both beauty and thought.
The story began in 1960. 2016 marks a new beginning, under the Creative Direction of Pierpaolo Piccioli. A new set of values, that are both of the moment and faithful to its heritage, are created: grace and delicacy, both as an attitude and as a silhouette; a celebration of individuality; emotional beauty; the blending and merging of different languages. Style is essential and impalpable.
The idea of contemporary humanism leads a creative quest that revolves around the personality of the wearer. Vision, products, retail spaces share the same traits: from the one-of-a-kind Haute Couture creations to women’s and men’s ready-to-wear and accessories, from eyewear to fragrances to the boutiques, Valentino is synonymous of
elegance, pureness, craftsmanship, uniqueness.
Key dates and times:
CIFIKA: 22nd December, 12:00 UTC / 21:00 KST BIA: 23rd December, 18:00 UTC / 03:00 (+1) KST
Editor: Star Hannan